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Opportunity - CSA membership communications coordinator

Are you passionate about communicating with members, as part of the Canadian Stuttering Association? We are looking for an e-newsletter editor to lead our marketing and communications outreach. The focus is on building relationships with our members through well chosen and presented stories, news and information.

At the Canadian Stuttering Association, we provide the personal touch in a world of information. We’re not thinking of a traditional newsletter with formal articles, but a short, direct email newsletter.

A core role will be to direct members to our website www.stutter.ca in a friendly, informative way.

You’ll be able to find out more about how people who stutter can overcome the effects it can have on their lives - especially in a diverse society like Canada and share your enthusiasm in the newsletter.

 

Like everything we do, this is a voluntary role, made possible by our passion and commitment to making life better for people who stutter across Canada.

We know that time is limited, so allow 4-5 hours a month to produce the e-newsletter, and after that, it’s up to you.

To succeed there are just three things you will need: the editorial sense present content in a compelling way for our members, the commitment to make sure the newsletter goers out right on time, and an enthusiasm that will encourage more people to get involved in what we do.

Process

As part of the communications team you’ll work closely with the web editor, social media team and the national coordinator to make sure we say the right things, in the right way, to the right people. Here’s some further details:

Membership proposition

As a CSA member you know that you are not alone and that there are people in all areas of life who share similar experiences.

Purpose

  • To engage people across Canada in the CSA community
  • To share tips and new ideas
  • To develop relationships with potential supporters and current members
  • To enable members to connect with each other

Tasks

  • Create a concise, well written and designed monthly email newsletter using Mailchimp - optimised for smartphones.
  • Create a personal touch for the newsletter, not just a list of links and headlines
  • Build brand identity for CSA through consistent tone and content
  • Send regularly at a fixed point near the beginning of each month
  • Track analytics data from Mailchip and use the results to improve the newsletter
  • Look for ways to target content specifically to subscribers

Content

  • Highlight new website content, with enticing headlines, summary lines and links.
  • Share CSA’s plans and campaign updates
  • Link to a platform for members to contribute (details to be confirmed)
  • ‘From the archive’ highlight an article from the website each issue (it is a terrific resource)
  • Meetings and events across Canada
  • Where possible - provide personal stories, and tips from people who stutter and speech language pathologists
  • Fun stuff (crossword generator)
  • Feature interview four times a year

Further information

Andrew Harding, national coordinator

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To apply, please tell us why we must have you on our team, along with your resume. We can then arrange a video or email chat.

Deadline: January 17, 2015

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